Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional expenses, it can result in higher precision and even more reliable data
Pixel tracking uses an item of code to sign up conversions on your web site. It's simple to set up and less prone to advertisement blockers.
1. Extra precise data
The conventional method of tracking conversions on a website, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it ought to be.
Server-side tracking is an extra safe and secure choice that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, indicating it's less likely to be affected by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across networks.
Additionally, this type of monitoring enables businesses to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to numerous information laws. It's likewise a lot much less vulnerable to fraudulence, as it's more difficult for illegal actors to adjust the system by changing the postback link.
2. Better control over information.
Server-side tracking permits companies to accumulate and enhance information before sending it to third-party analytics/advertising systems. This improves information completeness and precision, which can aid marketing professionals make more educated advertising and marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are placed in web site visitors' web browsers. These tracking codes are usually blocked by advertisement blockers, which can result in information collection disturbances and incorrect outcomes. Server-side tracking allows organizations to bypass these restrictions and supply accurate, constant information that is less vulnerable to disturbance.
This type of tracking additionally allows companies to track conversions that happen outside of the site, like call and in-store purchases. This is essential given that brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the life span of cookie-based monitoring pixels to 7 days. This is a key reason why S2S is a lot more trusted for companies seeking to adjust to these adjustments.
3. Less susceptible to scams
Server-side monitoring makes it possible for companies to control information hauls prior to it reaches third party endpoints, enhancing safety and personal privacy. This is especially essential as different web browsers and systems significantly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture individual data directly on your own servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Organization. It's additionally made use of to cause event-based advertisements, such as retargeting. On the other hand, pixel monitoring is a different approach that utilizes a little item of code on your web page to gather data from users.
4. Simpler to execute
Server-side tracking is a data collection procedure that takes place on the internet site's very own web server, bypassing web browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it lowers the range of data management and gives companies extra control over transmission, making it normally a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by things like abandoned cart recovery software a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion data similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it additionally prevents the tracking constraints imposed by browsers and advertisement blockers.